Okay, after listening to about all the TikTok recruiting buzz, I assumed it was lastly time to take a deep dive into it. I’m not a TikTok person, so I assumed for the aim of this weblog, I have to obtain the app! Upon login, I used to be instantly blasted with a video. It took a second to orient myself as random movies flashed on my display screen, however quickly after I used to be swiftly navigating across the app. I checked out trending hashtags and movies, then unexpectedly, I discovered myself laughing aloud! From males doing dramatic jumps off of ledges for pizza rolls ready for them at house, to a lady recording a video concerning the co-worker you’re irritated with throughout Zoom® conferences, I used to be simply (and rapidly) entertained.
I then determined to get critical, and seek for “profession recommendation”, since that was a current hashtag trending on TikTok (and that’s in all probability a bit extra related for this weblog than a video displaying somebody working house for pizza rolls.) What I assumed can be a sequence of extra critical movies, have been truly extra movies that made me chortle out loud! I wasn’t anticipating profession recommendation to be each instructional and entertaining! May TikTok actually be a great place for recruiters to dabble into, I assumed?
On this weblog, we’ll check out what TikTok may imply for recruiters: Is it actually the suitable platform to be recruiting on? What are the advantages of utilizing it? What sort of movies do you publish on it? What are somethings you’ll want to take into account earlier than utilizing it? We are going to look into all of those questions and even discover the rumored new job service that TikTok is at the moment piloting.
First, what’s TikTok?
Earlier than downloading the app, I knew what TikTok was, however you by no means actually know the way it works till you employ it first-hand. In case you are very a lot not aware of TikTok, it’s a social media software that lets you create brief kind movies. To your movies you possibly can add results, filters, enhance velocity, add a background, splice movies collectively, and extra! In case you are viewing movies, you possibly can view by matter, trending hashtags, seek for hashtags or subjects, and even observe customers. You will discover all kinds of movies on the applying from dancing movies, to pranks, to the way to movies, to movies for simply pure comedy. There may be not one sort of TikTok video on the market!
That is cool, however what’s all the excitement about?
In 2020, TikTok grew to become essentially the most downloaded app worldwide, overtaking Fb, Instagram, and Zoom.(1) The App Annie State of Cell report reveals TikTok is at the moment on monitor to hit 1.2 billion energetic customers in 2021. Demographic clever, 78% of TikTok customers are underneath 39 with 30% falling between the ages of 20-29 based mostly on a current report printed by Statista.(2) Whereas the age group is youthful, what’s necessary to notice is that Millennials and Gen Z’s have gotten the biggest demographic within the workforce as Child Boomers retire. Millennials have already grow to be the biggest group of execs within the U.S. Labor Drive, making up 1/3 of staff.(3)
If one factor is for sure from these stats, TikTok utilization is quickly on the rise, particularly for youthful generations. Firms need to have the ability to get in entrance of the suitable candidates for opportunities, which is why extra staffing and recruiting corporations have flocked to TikTok, the place the biggest demographic within the workforce is spending their time.
How are corporations utilizing TikTok for recruitment?
Regardless of what the statistics present, TikTok can nonetheless look like an uncommon place to spend time recruiting candidates. How do you method potential candidates on TikTok? What sort of movies do you have to publish? Under are just a few totally different video concepts that corporations can attempt to appeal to expertise:
Promote Jobs Utilizing Hashtags
HBO promoted a job on TikTok utilizing the hashtag #HBOMaxsummerintern and acquired 300 functions.(4) The clothes model Hollister additionally experimented with TikTok to recruit job candidates. They created a promo video with singer Montana Tucker to encourage functions for a social media place. Job candidates have been inspired to make use of the hashtag #HCoHireMe and publish a video that brings a t-shirt to life.
Whilst you might not be a big company like HBO or Hollister, these are good examples of a few of the methods you should use hashtags on TikTok to both complement a video you’re posting a couple of job or encourage others to publish a video utilizing your hashtag.
Suggestions and Profession Recommendation
Firms may publish movies providing job search suggestions and profession recommendation. After I looked for “profession recommendation” on TikTok, a complete plethora of movies popped up! Those with the very best views although made the movies participating. They do not essentially must be comedic, however you need them to be fast-paced and fascinating. Movies which might be 60 seconds or much less are splendid. TikTok movies can solely be 15 seconds lengthy (when recording on TikTok), however you possibly can string 4 15 second movies collectively. You can also make these movies attention-grabbing by including textual content, filters, and backgrounds. In case you are stringing 15 second movies collectively, you possibly can even think about using totally different backgrounds or taking pictures them from totally different places.
This was an entertaining video I got here throughout that includes recommendations on rewriting a retail resume! It is participating, comedic, but additionally actually informative and gives good recommendation on methods to enhance a retail resume.
Behind the Scenes/Day within the Life
One other type of video that staffing and recruiting corporations can file are “Behind the Scenes” or “Day within the Life” movies. These may be movies that both function your organization or a shopper you want to fill a place for. If you wish to promote your organization, you possibly can function recruiters as model ambassadors discussing how the method works when candidates work together with your firm. You may even function movies discussing the advantages of working together with your firm and how one can assist them.
On the opposite aspect of issues, staffing and recruiting corporations can take movies for his or her shoppers a couple of job discussing the “day within the life” of that place and “behind the scenes” info on how it will be like working for that firm.
Model Consciousness and Challenges
Firms may publish movies for simply pure model consciousness! Is there something enjoyable you’re doing at your organization that’s totally different and would make you stand out out of your opponents? Maybe it is celebrations you’re having at your workplace that highlights your organization tradition. Or possibly there’s a problem you’re having at your workplace that you just need to prolong to others. Chipotle was one of many first corporations to draw expertise by going viral.(5) The corporate posted a video that confirmed an worker touchdown a lid on a meals container. This led to a lid-flip problem that produced over 110,000 video submissions. Chipotle acknowledged TikTok’s impression on model consciousness and landed up making a recruiting technique only for TikTok.
TikTok is certainly a platform that lets you get inventive. Inside your TikTok recruiting technique, discover methods to include movies that units your model aside!
What are the advantages of utilizing TikTok?
To date, we explored just a few totally different video methods to experiment with on TikTok, however it’s possible you’ll be questioning what are the advantages of utilizing TikTok compared to different extra conventional recruiting strategies. Listed below are some advantages:
Seeing and Listening to the Candidate
If you find yourself browsing by means of a pile of resumes, you possibly can’t inform the persona of every particular person. Some could even blur collectively after some time and it is arduous to inform aside one from the following. TikTok permits candidates to publish movies about themselves, which actually lets you perceive the persona of every candidate, see the particular person, and really feel their pleasure for the place.
Humanizing Your Firm
In addition to seeing and listening to the candidate, it additionally permits corporations to humanize your model. Candidates can see recruiters speaking to them head to head concerning the job, which may be extra interesting than if that candidate would simply be in your web site studying the job description. It additionally offers candidates the chance to see the recruiter they might be working with earlier than making use of for the job.
Attracting Younger Expertise
TikTok can be a method for staffing and recruiting corporations to succeed in a youthful viewers. If there’s a sure industry that’s struggling to draw younger expertise, TikTok could possibly be a method to seize the eye of youthful generations. As we all know from the start of this text, over 78% of TikTok customers are 39 and underneath, so it could be a candy spot for corporations to search out these youthful candidates. Contra, a job platform for freelance staff, stated that between 80 and 90 p.c of its Gen Z customers arrived through its TikTok or Instagram Reels.(4)
Paid adverts
TikTok gives paid adverts as properly that lets you goal content material based mostly on gender, age, location, and pursuits. This provides you a chance to succeed in folks that in any other case would not have come throughout your model. In case your content material is related and fascinating they’ll come again to your model and possibly even observe you!
What do you have to take into account earlier than utilizing TikTok?
As with the whole lot, there are somethings you’ll want to take into account earlier than including TikTok to your recruitment technique.
Movies Would possibly Not Be Seen
TikTok chooses movies “For You” based mostly on movies that you’ve got appreciated, shared, re-watched, or commented on. It additionally reveals movies to folks based mostly on location, so utilizing location-based hashtags may help get your movies in entrance of individuals based mostly on places you want to goal.(6) That is good for the truth that you do not want TikTok customers to observe your organization in an effort to be seen, nevertheless, for the reason that content material is so area of interest and focused it could not present up in entrance of candidates.
Customers Do not Use TikTok Essentially to Search for Jobs
Whereas some job seekers would possibly use TikTok for profession recommendation, most customers aren’t utilizing TikTok with the intent of discovering job opportunities. When somebody makes use of LinkedIn® or views a job board, they go there with the intention of in search of job opportunities. Some customers could also be turned off by job-oriented content material. A survey performed by Tallo discovered that 63% of surveyed highschool and faculty college students stated they would like employers to contact them on an expert social media web site, equivalent to LinkedIn.(7) Some thought it was awkward to be messaged on TikTok a couple of job alternative.
On the distinction, folks have proven curiosity in content material that focuses on profession recommendation. This could possibly be an space for corporations to focus a few of their content material technique on for model consciousness, along with, posting about job opportunities.
Not Everyone seems to be Artistic or Videogenic
In case you are in search of candidates to submit movies for job opportunities, you’ll want to do not forget that not everyone seems to be “videogenic” or enjoys taking movies of themselves. This may increasingly deter nice candidates from making use of as a result of they do not need to undergo the method of making a video. Additionally, it is necessary to notice that not everybody is nice at taking movies or has the inventive expertise for it! A certified candidate could give off the improper impression in the event that they submit a nasty video as a result of they are not used to speaking on camera.
For a Youthful Viewers
Whereas one of many benefits is that TikTok may assist goal youthful expertise, you additionally need to do not forget that a draw back is that it’s meant for a youthful viewers. You will not be capable of use TikTok to recruit for each place, particularly if you’re seeking to recruit for a extra senior stage function. Some jobs could naturally be a greater match for an older demographic as properly. Earlier than promoting jobs on TikTok, you need to take into account, if that chance is an efficient match for a youthful viewers, in any other case it will not be price your time selling it on TikTok.
TikTok’s New Job Service
Along with methods corporations can at the moment use TikTok for recruitment, sources inform Axios, that TikTok is piloting a brand new device for corporations to recruit candidates on. This system would enable corporations to simply join with candidates and candidates can use it to assist them discover jobs. This system would not be built-in inside the TikTok app, however would as an alternative be a separate webpage that may be accessed by means of TikTok. The service would enable candidates to publish video resumes and provides an elevator pitch, as an alternative of submitting a conventional paper resume. The service is presently being examined by a beta group.
The concept for the job service was sparked by the hashtag #careeradvice, which gained robust momentum at the start of 2021 with greater than 80 million views a day by the center of February.(4) TikTok then realized that the platform is not only for leisure, however can be utilized to be taught one thing new or acquire a brand new ability. Time will inform whether or not the service shall be launched, however TikTok exercise reveals there could possibly be a requirement for a TikTok Job Service, which might give staffing and recruiting corporations much more motive to make use of the app for recruitment 공모전.
To make use of TikTok or to not use TikTok?
So, we come to the million-dollar query. Ought to TikTok be used for recruiting? The cliffhanger lies with you. As we are able to see there are each professionals and cons of implementing TikTok into your recruiting technique. If you wish to experiment with it, I do not see how any hurt could possibly be performed, apart from not with the ability to acquire again invaluable time whether it is unsuccessful. Earlier than utilizing it although, keep in mind the gadgets to think about, and likewise take into consideration the demographic you’re recruiting for. If most of your recruits are over the age of 40, then it may not be the very best platform to check out, nevertheless, if you happen to additionally recruit youthful generations, it could be one thing to look into.
I’ll go away you with one final TikTok video and that’s from an professional TikTok person himself on “How you can be TikTok Well-known!” (if you happen to so select to need to be!)
Sources
- Appfigures
- Stat appeared in Rewire. Initially, got here from the Statista report.
- Business Information Every day
- Washington Put up
- Staffing.com
- FireFish Software program
- Tallo
